Ducati OVG created a multichannel advertising campaign with paid social and search. OVG encouraged Ducati to evolve from solely traffic-driving objectives to leads-conversion objectives. one50one then applied tracking and optimized accordingly to increase Ducati’s reach among those most likely to convert. OVG also empowered Ducati’s reach via display, native, adhesions and top-scroll units using video via connected TV (CTV) and YouTube to show the power of Ducati. This ensured targeted buyers were seeing the Ducati campaign multiple times as they traveled the digital landscape.