HOW
OUR SERVICES INCLUDE
Through expert social listening conducted by our experienced team, we are able to monitor a range of social media channels to gain unique insight on the ground-level as to how a brand and product is received in the market by the customers. We are able to track, analyse and respond immediately to conversations on an array of social media platforms on behalf of the brand. We are also able to analyse competitor products to ensure our clients are one step ahead.
Our skill in social listening in conjunction with information we collect from additional data sources, provides us with leading audience intelligence. Through these methods, we can analyse what strategies are working and what require fine-tuning to optimize outcomes for our clients; subtle adjustments can be made to great effect with the use of this information
Our experienced innovators are able to analyze social interactions to uncover connections and networks that exist between people and products that would otherwise go undetected. By unravelling the web of interactions, we are able to develop strategies that take a trailblazing approach, creating a unique marketing angle for our clients.
In addition to these analytic skills, we are also able to provide:
These strategies are targeted towards the desired audience based on our in-depth research. They provide reach that extends off-line and encourages positive action towards the product in the real-world. We are able to implement these strategies across all platforms and devices for maximum impact and effectiveness.
By utilizing our social engineering analytics alongside front-line artificial intelligence technologies we can analyze the behavior of the target customers and make real time alterations to the marketing campaigns to optimize performance and outcomes. This results in greater sales conversions for our clients.
Marketing can be a lengthy process requiring continual investment and adjustment to be effective. We use all the skills and expertise at our disposal to create innovative and effective tailor-made marketing campaigns that drive consumers towards our clients’ merchandise resulting in sales. We also develop merchandising strategies that support our marketing strategies to promote specific products or services for our clients
We are experienced in creating experiential marketing strategies on both small and large-scales. We use our research and understanding of the audience to create unique events that allow deeper connection with a product through branded experiences. Through effective experiential marketing, we ensure the prospective customer continues to promote and consume the product long after the event has ended and shares with friends and family both on and offline.
Through our detailed analytics we are able to identify and marry the right products to the appropriate social influencers to market products towards the target audience through our understanding of the power of social-proof. We develop relationships with leading social influencers from a range of cultures and interests utilizing their skills to promote a brand’s position in the market.
We are able to use our understanding of target audiences and products to create strategies aimed at specific ethnic groups that can often fall outside the parameters of a country’s majority culture. This, in conjunction with ‘social good’ marketing designed to focus on the positive impacts a product has on the surrounding community and environment, allow us to reach out to an audience that may be missed by general marketing. With improved access to, and awareness of alternative markets, we are able to draw in prospective clients from previously unexplored areas maximizing potential revenue for our clients.
